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Business adventures
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.
The Five Dysfunctions of a Team: A Leadership Fable
In The Five Dysfunctions of a Team Patrick Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
The Life-Changing Magic of Tidying Up
Japanese organizational consultant Marie Kondo takes tidying to a whole new level, promising that if you properly declutter your home once, you'll never have to do it again. Whereas most methods advocate a room-by-room or little-by-little approach, the KonMari Method's category-by-category, all-at-once prescription leads to lasting results.
How to Manage Your Slaves
In How to Manage Your Slaves, Marcus Sidonius Falx offers practical advice, showing where and how to buy slaves and how to get the best out of them. He explains how to tell good slaves from bad, offers guidance on the punishment of miscreants, and reveals the secrets of command and authority.
Personal MBA: Master the art of Business
The consensus is clear: MBA programs are a waste of time and money. In The Personal MBA, Josh Kaufman shares the essentials of sales, marketing, negotiation, strategy, and much more. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Thinking Fast and Slow
Our actions and deeds are determined by our thoughts. But do we control our thinking? Nobel laureate Daniel Kahneman explains why we often commit irrational acts and how we make the wrong decisions. We have two systems of thinking. "Slow" thinking is activated when we solve the problem or select items in the store. Usually, we think that we confidently control these processes, but we should not forget that "fast" thinking is constantly working in the background behind our consciousness and it is automatic, instant and unconscious ...
Einstein
In the book, Isaacson dispels many common misconceptions about Einstein (for example, if in school, Albert had problems with math), and recounts how too much freedom-loving clerk of a Patent Office, which hasn’t been able to get even the position of a school teacher, made a scientific revolution, and penetrated into the mysteries of the atom and the universe. The book gives a lot of documental materials: letters, memories, and diaries. We are shown an image of a person who was extremely talented, who was a dreamer and a rebel, a humanist, and a thinker.
Purple cow
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.