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Business Model Generation
The book suggests an original concept of analysis, construction and improvement of business models, which has been implemented by the world’s largest companies, including Google, IBM and Ericsson. The authors propose a simple and intuitive way to visually present the main basic elements that reveal the logic of the selected way of getting profit.
Purple cow
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
Customers for Life
K. Sewell explains in simple language to what heights a company could rise if it improves the quality of service and treat the customer with genuine warmth and care. According to him, in order to keep a client, you need to reconsider his views not only on the service itself, but also on the organization of work, wages, cleanliness of premises, landscape design, and many other little things. This book was first published in 1990 in the United States and to this day does not lose relevance and is a bestseller.
Emotional Intelligence. Why It Can Matter More Than IQ
In this book, Goleman posits that emotional intelligence is as important as IQ for success, including in academic, professional, social, and interpersonal aspects of one's life. Goleman says that emotional intelligence is a skill that can be taught and cultivated, and outlines methods for incorporating emotional skills training in school curricula.
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Competitive Strategy: Techniques for Analyzing Industries and Competitors
This book is a study of what a modern market competition looks like. It provides a reader with valuable information of how to position a company so that it doesn’t lose a fight. Moreover besides learning how this competition works and what steps you should take in order to succeed it also shows how to use your competitor’s actions to benefit yourself.
Drive: What really motivates us?
Daniel Pink's “Drive: What really motivates us” is the most important book about motivation, written in the world in recent years. The book is fundamentally changing our understanding of the factors that influence the results of the work, the motivation to work and to create. The author corroborates all of his thoughts with more than convincing results of hundreds of psychological studies of behavior.
Daniel Pink turns everything upside down. It displays the formula of MOTIVATION 3.0! With its help, your employees will go to work with pleasure and the staff turnover will fall to zero.