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Think and Grow Rich
Think and Grow Rich was written in 1937 by Napoleon Hill, promoted as a personal development and self-improvement book. While the book's title and much of the text concerns increased income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine. Think and Grow Rich is listed in John C. Maxwell's A Lifetime "Must Read" Books List.
Business adventures
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.
RICH DAD, POOR DAD
The authors are convinced that American school children are not getting the necessary knowledge about money and are working for money for the rest of their lives rather than make money work for them. It invites the reader to take a fresh look at this serious problem and to teach children to handle money before they will face financial difficulties.
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Personal MBA: Master the art of Business
The consensus is clear: MBA programs are a waste of time and money. In The Personal MBA, Josh Kaufman shares the essentials of sales, marketing, negotiation, strategy, and much more. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The 7 Seven Habits of Highly Effective People.
In your hands you have a unique book, published in 73 countries in 29 languages in more than 10 million copies. The "New York Times" called it "the international bestseller number 1", and US President Bill Clinton - a handbook for every person that is aspiring to success. How did “The Seven Habits" by Stephen Covey manage to win over the hearts of the Western and Eastern audience spoiled huge variety of literature on psychology, and management efficiency?
Drive: What really motivates us?
Daniel Pink's “Drive: What really motivates us” is the most important book about motivation, written in the world in recent years. The book is fundamentally changing our understanding of the factors that influence the results of the work, the motivation to work and to create. The author corroborates all of his thoughts with more than convincing results of hundreds of psychological studies of behavior.
Daniel Pink turns everything upside down. It displays the formula of MOTIVATION 3.0! With its help, your employees will go to work with pleasure and the staff turnover will fall to zero.
Purple cow
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
Blue Ocean Strategy
Blue Ocean Strategy is the most famous book on strategy, it was translated into 40 languages. It is based on a simple idea: The best way to beat the competitors is to stop competing with them. The authors of the "Strategy" are sure that one needs to step back and come up with something completely new. Then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Mauborgne offer detailed instructions of how to take companies out of the state of competition stress and create an entirely new business model.