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Blue Ocean Strategy
Blue Ocean Strategy is the most famous book on strategy, it was translated into 40 languages. It is based on a simple idea: The best way to beat the competitors is to stop competing with them. The authors of the "Strategy" are sure that one needs to step back and come up with something completely new. Then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Mauborgne offer detailed instructions of how to take companies out of the state of competition stress and create an entirely new business model.
The Effective Executive
The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." In The Effective Executive, you’ll learn that the role of leadership in every organization is to set clear priorities, focus the strengths of the people on those priorities, and make tough choices about what to do and what not to do in the face of uncertainty.
Freakonomics. A Rogue Economist Explores the Hidden Side of Everything
This book provides simple and clear examples because the economy is not only about the curves of supply and demand, the economy is first of all the people who form the supply and demand.
The authors, a young scientist and economist Steven Levitt and journalist Stephen Dabner, have an important ability - to formulate and ask a simple question that however doesn’t come to other people’s mind. They confirm the idea that the modern world is quite understandable and knowable, and for its recognition of the need to literally grope -essential criteria and measurements.
Six Thinking Hats
Six Hats method is one of the most effective methods of organizing your thinking designed by English writer, psychologist and expert in the field of creative thinking Edward de Bono. In his book "Six Thinking Hats” de Bono describes methods that help to structure both collective and personal mental activity, making it more productive and easier.
The Life-Changing Magic of Tidying Up
Japanese organizational consultant Marie Kondo takes tidying to a whole new level, promising that if you properly declutter your home once, you'll never have to do it again. Whereas most methods advocate a room-by-room or little-by-little approach, the KonMari Method's category-by-category, all-at-once prescription leads to lasting results.
Without You, There Is No Us
Without You, There Is No Us offers a moving and incalculably rare glimpse of life in the world's most unknowable country, and at the privileged young men she calls "soldiers and slaves."
Compassion is essential to human relationships and humanity
One of the most original thinkers on the role of religion in the modern world now gives us an impassioned and practical book that can help us make the world a more compassionate place.
Thinking Fast and Slow
Our actions and deeds are determined by our thoughts. But do we control our thinking? Nobel laureate Daniel Kahneman explains why we often commit irrational acts and how we make the wrong decisions. We have two systems of thinking. "Slow" thinking is activated when we solve the problem or select items in the store. Usually, we think that we confidently control these processes, but we should not forget that "fast" thinking is constantly working in the background behind our consciousness and it is automatic, instant and unconscious ...
Word of Mouth Marketing
Word of Mouth Marketing tells how to make a positive word of mouth and rumors about the company a more effective tool than advertising on TV. With the help of examples and clear guidelines governing this book describes in detail the possibility of creating positive conversations about your product. In fact, this book is about a free form of oral or written advertisements, by which the user satisfaction tell other people why they like a product or service. Word of mouth is a form of advertising, which most people tend to trust, as a person who advises any product or service does not have the personal benefit.