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Customers for Life
K. Sewell explains in simple language to what heights a company could rise if it improves the quality of service and treat the customer with genuine warmth and care. According to him, in order to keep a client, you need to reconsider his views not only on the service itself, but also on the organization of work, wages, cleanliness of premises, landscape design, and many other little things. This book was first published in 1990 in the United States and to this day does not lose relevance and is a bestseller.
Freakonomics. A Rogue Economist Explores the Hidden Side of Everything
This book provides simple and clear examples because the economy is not only about the curves of supply and demand, the economy is first of all the people who form the supply and demand.
The authors, a young scientist and economist Steven Levitt and journalist Stephen Dabner, have an important ability - to formulate and ask a simple question that however doesn’t come to other people’s mind. They confirm the idea that the modern world is quite understandable and knowable, and for its recognition of the need to literally grope -essential criteria and measurements.
The Five Dysfunctions of a Team: A Leadership Fable
In The Five Dysfunctions of a Team Patrick Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
THE MAN WITHOUT A FACE
In her book Hesse describes how Putin - a figure of a little importance who came from the KGB and managed to return to the Committee and even to become its head - was chosen by Boris Yeltsin as his successor and then quickly destroyed almost all the rudiments of democracy in Russia, simultaneously strengthening its authoritarian to a level of brutality .
The Presentation Secrets of Steve Jobs. How to Be Insanely Great in Front of Any Audience
This is a strong introductory book for anyone diving into the presentation world. It’s a great overview of ability with solid real-world examples pulled from Jobs’ work. Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life.
Personal MBA: Master the art of Business
The consensus is clear: MBA programs are a waste of time and money. In The Personal MBA, Josh Kaufman shares the essentials of sales, marketing, negotiation, strategy, and much more. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The Life-Changing Magic of Tidying Up
Japanese organizational consultant Marie Kondo takes tidying to a whole new level, promising that if you properly declutter your home once, you'll never have to do it again. Whereas most methods advocate a room-by-room or little-by-little approach, the KonMari Method's category-by-category, all-at-once prescription leads to lasting results.
RICH DAD, POOR DAD
The authors are convinced that American school children are not getting the necessary knowledge about money and are working for money for the rest of their lives rather than make money work for them. It invites the reader to take a fresh look at this serious problem and to teach children to handle money before they will face financial difficulties.
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.