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The Prince was written by Niccolo Machiavelli in the 1500s. Machiavelli wrote The Prince to demonstrate his skill in the art of the state, presenting advice on how a prince might acquire and hold power. It has continued to be a best seller in many languages.
The consensus is clear: MBA programs are a waste of time and money. In The Personal MBA, Josh Kaufman shares the essentials of sales, marketing, negotiation, strategy, and much more. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
This book provides simple and clear examples because the economy is not only about the curves of supply and demand, the economy is first of all the people who form the supply and demand.
The authors, a young scientist and economist Steven Levitt and journalist Stephen Dabner, have an important ability - to formulate and ask a simple question that however doesn’t come to other people’s mind. They confirm the idea that the modern world is quite understandable and knowable, and for its recognition of the need to literally grope -essential criteria and measurements.
This is a strong introductory book for anyone diving into the presentation world. It’s a great overview of ability with solid real-world examples pulled from Jobs’ work. Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life.
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
K. Sewell explains in simple language to what heights a company could rise if it improves the quality of service and treat the customer with genuine warmth and care. According to him, in order to keep a client, you need to reconsider his views not only on the service itself, but also on the organization of work, wages, cleanliness of premises, landscape design, and many other little things. This book was first published in 1990 in the United States and to this day does not lose relevance and is a bestseller.
In her book Hesse describes how Putin - a figure of a little importance who came from the KGB and managed to return to the Committee and even to become its head - was chosen by Boris Yeltsin as his successor and then quickly destroyed almost all the rudiments of democracy in Russia, simultaneously strengthening its authoritarian to a level of brutality .
Japanese organizational consultant Marie Kondo takes tidying to a whole new level, promising that if you properly declutter your home once, you'll never have to do it again. Whereas most methods advocate a room-by-room or little-by-little approach, the KonMari Method's category-by-category, all-at-once prescription leads to lasting results.
In The Five Dysfunctions of a Team Patrick Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
This book is a study of what a modern market competition looks like. It provides a reader with valuable information of how to position a company so that it doesn’t lose a fight. Moreover besides learning how this competition works and what steps you should take in order to succeed it also shows how to use your competitor’s actions to benefit yourself.