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How to Win Friends & Influence People
«How to Win Friends and Influence People» is the most famous book of Dale Carnegie published on November 12, 1936 and translated into many languages. The book is a collection of practical tips and life stories. In less than a year he has sold more than a million copies of the book (even during his lifetime in the US alone he has sold over 5 million copies). For ten years, the book has been listed as a bestseller by The New York Times, which still is an absolute record.
The Art of War
The teacher Sun much more outstripped the time, and not only in a military field of activity. "The art of war" – the first book which laid the theoretical foundation of espionage (the long time it remained the only similar work). Besides, there for the first time – in the analysis of the most effective antagonism with the enemy – constructive use of chaos is described (we will notice that scientists-mathematicians – Poincare, Kolmogorov, Arnold, Mozes – approached the theory of chaos only in the twentieth century!).
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
The Presentation Secrets of Steve Jobs. How to Be Insanely Great in Front of Any Audience
This is a strong introductory book for anyone diving into the presentation world. It’s a great overview of ability with solid real-world examples pulled from Jobs’ work. Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life.
The Five Dysfunctions of a Team: A Leadership Fable
In The Five Dysfunctions of a Team Patrick Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
Einstein
In the book, Isaacson dispels many common misconceptions about Einstein (for example, if in school, Albert had problems with math), and recounts how too much freedom-loving clerk of a Patent Office, which hasn’t been able to get even the position of a school teacher, made a scientific revolution, and penetrated into the mysteries of the atom and the universe. The book gives a lot of documental materials: letters, memories, and diaries. We are shown an image of a person who was extremely talented, who was a dreamer and a rebel, a humanist, and a thinker.
Freakonomics. A Rogue Economist Explores the Hidden Side of Everything
This book provides simple and clear examples because the economy is not only about the curves of supply and demand, the economy is first of all the people who form the supply and demand.
The authors, a young scientist and economist Steven Levitt and journalist Stephen Dabner, have an important ability - to formulate and ask a simple question that however doesn’t come to other people’s mind. They confirm the idea that the modern world is quite understandable and knowable, and for its recognition of the need to literally grope -essential criteria and measurements.
The secrets of raising Super kids
Raise happy, healthy, self-confident children who will always love and respect you for doing an exceptional job as their parent! The biggest regrets that parents have later on in life is that they didn't spend enough time with their children and that they feel they didn't do a good enough job. The true measure of how good a parent you are is how well your children turn out. The great news is that it is never too late to become an exceptional mom or dad, and it's actually very simple.