«Blue Ocean Strategy»
W. Chan Kim and Rene Mauborgne
Category : Marketing, management and business strategy
What is this summary about
Blue Ocean Strategy is the most famous book on strategy, it was translated into 40 languages. It is based on a simple idea: The best way to beat the competitors is to stop competing with them. The authors of the "Strategy" are sure that one needs to step back and come up with something completely new. Then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Mauborgne offer detailed instructions of how to take companies out of the state of competition stress and create an entirely new business model.
W. Chan Kim is a professor, Head of Strategy and International Management chair, INSEAD, Boston Consulting Group of Bruce D. Henderson, one of the most famous business consultants in the world, member of the Board of Directors of Value Innovation Action Tank in Singapore.
Rene Mauborgne - honorary research member INSEAD, Professor of the Strategy and Management chair INSEAD, a member of the World Economic Forum in Davos, author of several articles, which are devoted to management in international corporations.
Summary language: English
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