What is this summary about

If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.

Seth Godin - entrepreneur, writer, former vice president of marketing at Yahoo!, winner of Momentum, which honors individuals who have made significant contributions to the development of the Internet industry, regular author of the Fast Company magazine.

Summary language: English