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Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.

Jay Conrad Levinson - the author of more than ten books in the series of "guerrilla marketing." In the past, the creative director of advertising agency "Leo Burnett", he created the image of the "Marlboro cowboy." Levinson is the author of 58 books translated into 62 languages and sold over 21 million copies.

Summary language: English