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Allen Carr's Easy Way To Stop Smoking
The Easy Way to Stop Smoking is a self-help book written by British author and accountant Allen Carr. The book aims to help people quit smoking, offering a range of different methods. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free.
Risk Savvy: How to Make Good Decisions
An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives. As risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information.
Competitive Strategy: Techniques for Analyzing Industries and Competitors
This book is a study of what a modern market competition looks like. It provides a reader with valuable information of how to position a company so that it doesn’t lose a fight. Moreover besides learning how this competition works and what steps you should take in order to succeed it also shows how to use your competitor’s actions to benefit yourself.
How to Win Friends & Influence People
«How to Win Friends and Influence People» is the most famous book of Dale Carnegie published on November 12, 1936 and translated into many languages. The book is a collection of practical tips and life stories. In less than a year he has sold more than a million copies of the book (even during his lifetime in the US alone he has sold over 5 million copies). For ten years, the book has been listed as a bestseller by The New York Times, which still is an absolute record.
The Prince
The Prince was written by Niccolo Machiavelli in the 1500s. Machiavelli wrote The Prince to demonstrate his skill in the art of the state, presenting advice on how a prince might acquire and hold power. It has continued to be a best seller in many languages.
The Five Dysfunctions of a Team: A Leadership Fable
In The Five Dysfunctions of a Team Patrick Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Compassion is essential to human relationships and humanity
One of the most original thinkers on the role of religion in the modern world now gives us an impassioned and practical book that can help us make the world a more compassionate place.
THE MAN WITHOUT A FACE
In her book Hesse describes how Putin - a figure of a little importance who came from the KGB and managed to return to the Committee and even to become its head - was chosen by Boris Yeltsin as his successor and then quickly destroyed almost all the rudiments of democracy in Russia, simultaneously strengthening its authoritarian to a level of brutality .