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The Effective Executive
The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." In The Effective Executive, you’ll learn that the role of leadership in every organization is to set clear priorities, focus the strengths of the people on those priorities, and make tough choices about what to do and what not to do in the face of uncertainty.
Think and Grow Rich
Think and Grow Rich was written in 1937 by Napoleon Hill, promoted as a personal development and self-improvement book. While the book's title and much of the text concerns increased income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine. Think and Grow Rich is listed in John C. Maxwell's A Lifetime "Must Read" Books List.
Kindergarten Is Too Late!
The author of this amazing and gentle book believes that young children have unlimited ability to learn. He is talking about the environment's influence on newborns and offers simple and clear methods helping children's early development. According to him, kids easily catch on things that take enormous effort for an adult to learn. This book is for all mothers and fathers willing to open new wonderful opportunities for their children.
Customers for Life
K. Sewell explains in simple language to what heights a company could rise if it improves the quality of service and treat the customer with genuine warmth and care. According to him, in order to keep a client, you need to reconsider his views not only on the service itself, but also on the organization of work, wages, cleanliness of premises, landscape design, and many other little things. This book was first published in 1990 in the United States and to this day does not lose relevance and is a bestseller.
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Rework: Business without prejudices
Most business books give you the same old advice: Write a business plan, study the competition, find investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is that you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is to stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking into the bank, and tons more counterintuitive ideas that will inspire and provoke you.