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Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Agile Selling: Getting up to speed quickly in today’s ever-changing sales world
Sales expert Jill Konrath offers powerful strategies for sales proficiency in ever-changing situations.
When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Sales guru Jill Konrath offers both new and experienced salespeople a plan for rapidly absorbing new information and mastering new skills by becoming agile sellers. Readers will learn the mindsets, learning strategies and habits that they can use in crazy-busy times to start strong and stay nimble.
Allen Carr's Easy Way To Stop Smoking
The Easy Way to Stop Smoking is a self-help book written by British author and accountant Allen Carr. The book aims to help people quit smoking, offering a range of different methods. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free.
RICH DAD, POOR DAD
The authors are convinced that American school children are not getting the necessary knowledge about money and are working for money for the rest of their lives rather than make money work for them. It invites the reader to take a fresh look at this serious problem and to teach children to handle money before they will face financial difficulties.
The Art of War
The teacher Sun much more outstripped the time, and not only in a military field of activity. "The art of war" – the first book which laid the theoretical foundation of espionage (the long time it remained the only similar work). Besides, there for the first time – in the analysis of the most effective antagonism with the enemy – constructive use of chaos is described (we will notice that scientists-mathematicians – Poincare, Kolmogorov, Arnold, Mozes – approached the theory of chaos only in the twentieth century!).
The secrets of raising Super kids
Raise happy, healthy, self-confident children who will always love and respect you for doing an exceptional job as their parent! The biggest regrets that parents have later on in life is that they didn't spend enough time with their children and that they feel they didn't do a good enough job. The true measure of how good a parent you are is how well your children turn out. The great news is that it is never too late to become an exceptional mom or dad, and it's actually very simple.
Emotional Intelligence. Why It Can Matter More Than IQ
In this book, Goleman posits that emotional intelligence is as important as IQ for success, including in academic, professional, social, and interpersonal aspects of one's life. Goleman says that emotional intelligence is a skill that can be taught and cultivated, and outlines methods for incorporating emotional skills training in school curricula.
The Prince
The Prince was written by Niccolo Machiavelli in the 1500s. Machiavelli wrote The Prince to demonstrate his skill in the art of the state, presenting advice on how a prince might acquire and hold power. It has continued to be a best seller in many languages.
Compassion is essential to human relationships and humanity
One of the most original thinkers on the role of religion in the modern world now gives us an impassioned and practical book that can help us make the world a more compassionate place.