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Purple cow
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
Thinking Fast and Slow
Our actions and deeds are determined by our thoughts. But do we control our thinking? Nobel laureate Daniel Kahneman explains why we often commit irrational acts and how we make the wrong decisions. We have two systems of thinking. "Slow" thinking is activated when we solve the problem or select items in the store. Usually, we think that we confidently control these processes, but we should not forget that "fast" thinking is constantly working in the background behind our consciousness and it is automatic, instant and unconscious ...
Personal MBA: Master the art of Business
The consensus is clear: MBA programs are a waste of time and money. In The Personal MBA, Josh Kaufman shares the essentials of sales, marketing, negotiation, strategy, and much more. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
Drive: What really motivates us?
Daniel Pink's “Drive: What really motivates us” is the most important book about motivation, written in the world in recent years. The book is fundamentally changing our understanding of the factors that influence the results of the work, the motivation to work and to create. The author corroborates all of his thoughts with more than convincing results of hundreds of psychological studies of behavior.
Daniel Pink turns everything upside down. It displays the formula of MOTIVATION 3.0! With its help, your employees will go to work with pleasure and the staff turnover will fall to zero.
Six Thinking Hats
Six Hats method is one of the most effective methods of organizing your thinking designed by English writer, psychologist and expert in the field of creative thinking Edward de Bono. In his book "Six Thinking Hats” de Bono describes methods that help to structure both collective and personal mental activity, making it more productive and easier.