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Purple cow
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
Compassion is essential to human relationships and humanity
One of the most original thinkers on the role of religion in the modern world now gives us an impassioned and practical book that can help us make the world a more compassionate place.
Allen Carr's Easy Way To Stop Smoking
The Easy Way to Stop Smoking is a self-help book written by British author and accountant Allen Carr. The book aims to help people quit smoking, offering a range of different methods. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free.
Risk Savvy: How to Make Good Decisions
An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives. As risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information.
Personal MBA: Master the art of Business
The consensus is clear: MBA programs are a waste of time and money. In The Personal MBA, Josh Kaufman shares the essentials of sales, marketing, negotiation, strategy, and much more. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
Blue Ocean Strategy
Blue Ocean Strategy is the most famous book on strategy, it was translated into 40 languages. It is based on a simple idea: The best way to beat the competitors is to stop competing with them. The authors of the "Strategy" are sure that one needs to step back and come up with something completely new. Then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Mauborgne offer detailed instructions of how to take companies out of the state of competition stress and create an entirely new business model.