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Word of Mouth Marketing tells how to make a positive word of mouth and rumors about the company a more effective tool than advertising on TV. With the help of examples and clear guidelines governing this book describes in detail the possibility of creating positive conversations about your product. In fact, this book is about a free form of oral or written advertisements, by which the user satisfaction tell other people why they like a product or service. Word of mouth is a form of advertising, which most people tend to trust, as a person who advises any product or service does not have the personal benefit.
Six Hats method is one of the most effective methods of organizing your thinking designed by English writer, psychologist and expert in the field of creative thinking Edward de Bono. In his book "Six Thinking Hats” de Bono describes methods that help to structure both collective and personal mental activity, making it more productive and easier.
The consensus is clear: MBA programs are a waste of time and money. In The Personal MBA, Josh Kaufman shares the essentials of sales, marketing, negotiation, strategy, and much more. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
The book suggests an original concept of analysis, construction and improvement of business models, which has been implemented by the world’s largest companies, including Google, IBM and Ericsson. The authors propose a simple and intuitive way to visually present the main basic elements that reveal the logic of the selected way of getting profit.
Think and Grow Rich was written in 1937 by Napoleon Hill, promoted as a personal development and self-improvement book. While the book's title and much of the text concerns increased income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine. Think and Grow Rich is listed in John C. Maxwell's A Lifetime "Must Read" Books List.