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Blue Ocean Strategy is the most famous book on strategy, it was translated into 40 languages. It is based on a simple idea: The best way to beat the competitors is to stop competing with them. The authors of the "Strategy" are sure that one needs to step back and come up with something completely new. Then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Mauborgne offer detailed instructions of how to take companies out of the state of competition stress and create an entirely new business model.
Think and Grow Rich was written in 1937 by Napoleon Hill, promoted as a personal development and self-improvement book. While the book's title and much of the text concerns increased income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine. Think and Grow Rich is listed in John C. Maxwell's A Lifetime "Must Read" Books List.
Without You, There Is No Us offers a moving and incalculably rare glimpse of life in the world's most unknowable country, and at the privileged young men she calls "soldiers and slaves."
Our actions and deeds are determined by our thoughts. But do we control our thinking? Nobel laureate Daniel Kahneman explains why we often commit irrational acts and how we make the wrong decisions. We have two systems of thinking. "Slow" thinking is activated when we solve the problem or select items in the store. Usually, we think that we confidently control these processes, but we should not forget that "fast" thinking is constantly working in the background behind our consciousness and it is automatic, instant and unconscious ...
The Easy Way to Stop Smoking is a self-help book written by British author and accountant Allen Carr. The book aims to help people quit smoking, offering a range of different methods. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free.
An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives. As risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information.
Word of Mouth Marketing tells how to make a positive word of mouth and rumors about the company a more effective tool than advertising on TV. With the help of examples and clear guidelines governing this book describes in detail the possibility of creating positive conversations about your product. In fact, this book is about a free form of oral or written advertisements, by which the user satisfaction tell other people why they like a product or service. Word of mouth is a form of advertising, which most people tend to trust, as a person who advises any product or service does not have the personal benefit.
Six Hats method is one of the most effective methods of organizing your thinking designed by English writer, psychologist and expert in the field of creative thinking Edward de Bono. In his book "Six Thinking Hats” de Bono describes methods that help to structure both collective and personal mental activity, making it more productive and easier.