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Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Einstein
In the book, Isaacson dispels many common misconceptions about Einstein (for example, if in school, Albert had problems with math), and recounts how too much freedom-loving clerk of a Patent Office, which hasn’t been able to get even the position of a school teacher, made a scientific revolution, and penetrated into the mysteries of the atom and the universe. The book gives a lot of documental materials: letters, memories, and diaries. We are shown an image of a person who was extremely talented, who was a dreamer and a rebel, a humanist, and a thinker.
RICH DAD, POOR DAD
The authors are convinced that American school children are not getting the necessary knowledge about money and are working for money for the rest of their lives rather than make money work for them. It invites the reader to take a fresh look at this serious problem and to teach children to handle money before they will face financial difficulties.
Without You, There Is No Us
Without You, There Is No Us offers a moving and incalculably rare glimpse of life in the world's most unknowable country, and at the privileged young men she calls "soldiers and slaves."
How to Manage Your Slaves
In How to Manage Your Slaves, Marcus Sidonius Falx offers practical advice, showing where and how to buy slaves and how to get the best out of them. He explains how to tell good slaves from bad, offers guidance on the punishment of miscreants, and reveals the secrets of command and authority.
Think and Grow Rich
Think and Grow Rich was written in 1937 by Napoleon Hill, promoted as a personal development and self-improvement book. While the book's title and much of the text concerns increased income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine. Think and Grow Rich is listed in John C. Maxwell's A Lifetime "Must Read" Books List.
Business Model Generation
The book suggests an original concept of analysis, construction and improvement of business models, which has been implemented by the world’s largest companies, including Google, IBM and Ericsson. The authors propose a simple and intuitive way to visually present the main basic elements that reveal the logic of the selected way of getting profit.
Competitive Strategy: Techniques for Analyzing Industries and Competitors
This book is a study of what a modern market competition looks like. It provides a reader with valuable information of how to position a company so that it doesn’t lose a fight. Moreover besides learning how this competition works and what steps you should take in order to succeed it also shows how to use your competitor’s actions to benefit yourself.
Business adventures
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.