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Allen Carr's Easy Way To Stop Smoking
The Easy Way to Stop Smoking is a self-help book written by British author and accountant Allen Carr. The book aims to help people quit smoking, offering a range of different methods. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free.
Risk Savvy: How to Make Good Decisions
An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives. As risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information.
RICH DAD, POOR DAD
The authors are convinced that American school children are not getting the necessary knowledge about money and are working for money for the rest of their lives rather than make money work for them. It invites the reader to take a fresh look at this serious problem and to teach children to handle money before they will face financial difficulties.
Purple cow
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
Compassion is essential to human relationships and humanity
One of the most original thinkers on the role of religion in the modern world now gives us an impassioned and practical book that can help us make the world a more compassionate place.
Business adventures
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.
The Five Dysfunctions of a Team: A Leadership Fable
In The Five Dysfunctions of a Team Patrick Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
The 7 Seven Habits of Highly Effective People.
In your hands you have a unique book, published in 73 countries in 29 languages in more than 10 million copies. The "New York Times" called it "the international bestseller number 1", and US President Bill Clinton - a handbook for every person that is aspiring to success. How did “The Seven Habits" by Stephen Covey manage to win over the hearts of the Western and Eastern audience spoiled huge variety of literature on psychology, and management efficiency?
Guerrilla marketing
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Freakonomics. A Rogue Economist Explores the Hidden Side of Everything
This book provides simple and clear examples because the economy is not only about the curves of supply and demand, the economy is first of all the people who form the supply and demand.
The authors, a young scientist and economist Steven Levitt and journalist Stephen Dabner, have an important ability - to formulate and ask a simple question that however doesn’t come to other people’s mind. They confirm the idea that the modern world is quite understandable and knowable, and for its recognition of the need to literally grope -essential criteria and measurements.