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Funky Business
Nobody wants to work for an uninspired company: nobody wants to buy from one either. In Funky Business, two leaders of the new generation of business thinkers demonstrate how to build companies where people can be creative risk-takers; where exciting ideas happen, exciting products become reality, and talented people want to stay.
Business adventures
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.
How to Win Friends & Influence People
«How to Win Friends and Influence People» is the most famous book of Dale Carnegie published on November 12, 1936 and translated into many languages. The book is a collection of practical tips and life stories. In less than a year he has sold more than a million copies of the book (even during his lifetime in the US alone he has sold over 5 million copies). For ten years, the book has been listed as a bestseller by The New York Times, which still is an absolute record.
Word of Mouth Marketing
Word of Mouth Marketing tells how to make a positive word of mouth and rumors about the company a more effective tool than advertising on TV. With the help of examples and clear guidelines governing this book describes in detail the possibility of creating positive conversations about your product. In fact, this book is about a free form of oral or written advertisements, by which the user satisfaction tell other people why they like a product or service. Word of mouth is a form of advertising, which most people tend to trust, as a person who advises any product or service does not have the personal benefit.
The Presentation Secrets of Steve Jobs. How to Be Insanely Great in Front of Any Audience
This is a strong introductory book for anyone diving into the presentation world. It’s a great overview of ability with solid real-world examples pulled from Jobs’ work. Now you can learn the exact techniques that made Jobs the most captivating storyteller on the business stage. In The Presentation Secrets of Steve Jobs Carmine Gallo maps out a ready-to-use framework to help you plan, deliver and refine the best presentation of your life.
Without You, There Is No Us
Without You, There Is No Us offers a moving and incalculably rare glimpse of life in the world's most unknowable country, and at the privileged young men she calls "soldiers and slaves."
Agile Selling: Getting up to speed quickly in today’s ever-changing sales world
Sales expert Jill Konrath offers powerful strategies for sales proficiency in ever-changing situations.
When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Sales guru Jill Konrath offers both new and experienced salespeople a plan for rapidly absorbing new information and mastering new skills by becoming agile sellers. Readers will learn the mindsets, learning strategies and habits that they can use in crazy-busy times to start strong and stay nimble.
The 7 Seven Habits of Highly Effective People.
In your hands you have a unique book, published in 73 countries in 29 languages in more than 10 million copies. The "New York Times" called it "the international bestseller number 1", and US President Bill Clinton - a handbook for every person that is aspiring to success. How did “The Seven Habits" by Stephen Covey manage to win over the hearts of the Western and Eastern audience spoiled huge variety of literature on psychology, and management efficiency?
Purple cow
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.