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Nobody wants to work for an uninspired company: nobody wants to buy from one either. In Funky Business, two leaders of the new generation of business thinkers demonstrate how to build companies where people can be creative risk-takers; where exciting ideas happen, exciting products become reality, and talented people want to stay.
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.
Originally published in 1984, the classic marketing book "Guerrilla Marketing" is a mandatory reading for marketers. This strategy explains how to become more creative in small businesses with a limited marketing budget to compete with stronger rivals. Jay Levinson has significantly expanded the list of guerrilla techniques, including tips with Internet sites, in the new, updated version of the book. This book is published in millions of copies, while the course of guerrilla marketing is even included in the curriculum of MBA.
Blue Ocean Strategy is the most famous book on strategy, it was translated into 40 languages. It is based on a simple idea: The best way to beat the competitors is to stop competing with them. The authors of the "Strategy" are sure that one needs to step back and come up with something completely new. Then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Mauborgne offer detailed instructions of how to take companies out of the state of competition stress and create an entirely new business model.
Our actions and deeds are determined by our thoughts. But do we control our thinking? Nobel laureate Daniel Kahneman explains why we often commit irrational acts and how we make the wrong decisions. We have two systems of thinking. "Slow" thinking is activated when we solve the problem or select items in the store. Usually, we think that we confidently control these processes, but we should not forget that "fast" thinking is constantly working in the background behind our consciousness and it is automatic, instant and unconscious ...
Daniel Pink's “Drive: What really motivates us” is the most important book about motivation, written in the world in recent years. The book is fundamentally changing our understanding of the factors that influence the results of the work, the motivation to work and to create. The author corroborates all of his thoughts with more than convincing results of hundreds of psychological studies of behavior.
Daniel Pink turns everything upside down. It displays the formula of MOTIVATION 3.0! With its help, your employees will go to work with pleasure and the staff turnover will fall to zero.
Think and Grow Rich was written in 1937 by Napoleon Hill, promoted as a personal development and self-improvement book. While the book's title and much of the text concerns increased income, the author insists that the philosophy taught in the book can help people succeed in any line of work, to do and be anything they can imagine. Think and Grow Rich is listed in John C. Maxwell's A Lifetime "Must Read" Books List.
Word of Mouth Marketing tells how to make a positive word of mouth and rumors about the company a more effective tool than advertising on TV. With the help of examples and clear guidelines governing this book describes in detail the possibility of creating positive conversations about your product. In fact, this book is about a free form of oral or written advertisements, by which the user satisfaction tell other people why they like a product or service. Word of mouth is a form of advertising, which most people tend to trust, as a person who advises any product or service does not have the personal benefit.
An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives. As risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information.