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K. Sewell explains in simple language to what heights a company could rise if it improves the quality of service and treat the customer with genuine warmth and care. According to him, in order to keep a client, you need to reconsider his views not only on the service itself, but also on the organization of work, wages, cleanliness of premises, landscape design, and many other little things. This book was first published in 1990 in the United States and to this day does not lose relevance and is a bestseller.
This book is a study of what a modern market competition looks like. It provides a reader with valuable information of how to position a company so that it doesn’t lose a fight. Moreover besides learning how this competition works and what steps you should take in order to succeed it also shows how to use your competitor’s actions to benefit yourself.
The author of this amazing and gentle book believes that young children have unlimited ability to learn. He is talking about the environment's influence on newborns and offers simple and clear methods helping children's early development. According to him, kids easily catch on things that take enormous effort for an adult to learn. This book is for all mothers and fathers willing to open new wonderful opportunities for their children.
Nobody wants to work for an uninspired company: nobody wants to buy from one either. In Funky Business, two leaders of the new generation of business thinkers demonstrate how to build companies where people can be creative risk-takers; where exciting ideas happen, exciting products become reality, and talented people want to stay.
In your hands you have a unique book, published in 73 countries in 29 languages in more than 10 million copies. The "New York Times" called it "the international bestseller number 1", and US President Bill Clinton - a handbook for every person that is aspiring to success. How did “The Seven Habits" by Stephen Covey manage to win over the hearts of the Western and Eastern audience spoiled huge variety of literature on psychology, and management efficiency?
«How to Win Friends and Influence People» is the most famous book of Dale Carnegie published on November 12, 1936 and translated into many languages. The book is a collection of practical tips and life stories. In less than a year he has sold more than a million copies of the book (even during his lifetime in the US alone he has sold over 5 million copies). For ten years, the book has been listed as a bestseller by The New York Times, which still is an absolute record.
Most business books give you the same old advice: Write a business plan, study the competition, find investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is that you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is to stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking into the bank, and tons more counterintuitive ideas that will inspire and provoke you.
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
The authors are convinced that American school children are not getting the necessary knowledge about money and are working for money for the rest of their lives rather than make money work for them. It invites the reader to take a fresh look at this serious problem and to teach children to handle money before they will face financial difficulties.
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.