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In ISIS: Inside the Army of Terror, American journalist Michael Weiss and Syrian analyst Hassan Hassan explain how these violent extremists evolved from a nearly defeated Iraqi insurgent group into a jihadi army of international volunteers who, with slickly produced murder videos, are spreading violence and mayhem across the globe. Beginning with the early days of Abu Musab al-Zarqawi, the founder of ISIS’s first incarnation, Weiss and Hassan explain who the key players are—from their leader Abu Bakr al-Baghdadi to the former Saddam Baathists in their ranks—where they come from, how they have attracted both local and global support, and how they operate—from their social media strategy to their illicit oil revenues.
Nobody wants to work for an uninspired company: nobody wants to buy from one either. In Funky Business, two leaders of the new generation of business thinkers demonstrate how to build companies where people can be creative risk-takers; where exciting ideas happen, exciting products become reality, and talented people want to stay.
In your hands you have a unique book, published in 73 countries in 29 languages in more than 10 million copies. The "New York Times" called it "the international bestseller number 1", and US President Bill Clinton - a handbook for every person that is aspiring to success. How did “The Seven Habits" by Stephen Covey manage to win over the hearts of the Western and Eastern audience spoiled huge variety of literature on psychology, and management efficiency?
«How to Win Friends and Influence People» is the most famous book of Dale Carnegie published on November 12, 1936 and translated into many languages. The book is a collection of practical tips and life stories. In less than a year he has sold more than a million copies of the book (even during his lifetime in the US alone he has sold over 5 million copies). For ten years, the book has been listed as a bestseller by The New York Times, which still is an absolute record.
The Prince was written by Niccolo Machiavelli in the 1500s. Machiavelli wrote The Prince to demonstrate his skill in the art of the state, presenting advice on how a prince might acquire and hold power. It has continued to be a best seller in many languages.
K. Sewell explains in simple language to what heights a company could rise if it improves the quality of service and treat the customer with genuine warmth and care. According to him, in order to keep a client, you need to reconsider his views not only on the service itself, but also on the organization of work, wages, cleanliness of premises, landscape design, and many other little things. This book was first published in 1990 in the United States and to this day does not lose relevance and is a bestseller.
If you have a good product it is already enough most of the time. There is so much advertising and such a loud "information noise" around us that our consciousness simply no longer accepts advertising messages. In order to "break through the filters" that the modern consumer uses to fence off the outside world, you need something extraordinary, you need a Purple Cow.
The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." In The Effective Executive, you’ll learn that the role of leadership in every organization is to set clear priorities, focus the strengths of the people on those priorities, and make tough choices about what to do and what not to do in the face of uncertainty.
In order to become successful, you must understand why leading professionals are successful and why others fail. This book will help you to learn from mistakes of others, and more specifically, from the mistakes of its author - a leading journalist and editor of a regular column in the "New Yorker" - John Brooks. This book creates a comprehensive view of some of the most influential economic, financial and business episodes of the last century. Bill Gates himself has called the book "The Adventures of the business world", which he received as a gift from Warren Buffett, as his favorite book of all times.
The teacher Sun much more outstripped the time, and not only in a military field of activity. "The art of war" – the first book which laid the theoretical foundation of espionage (the long time it remained the only similar work). Besides, there for the first time – in the analysis of the most effective antagonism with the enemy – constructive use of chaos is described (we will notice that scientists-mathematicians – Poincare, Kolmogorov, Arnold, Mozes – approached the theory of chaos only in the twentieth century!).